Brief: Collect funds for Colombia’s Special Olympics team.
Idea: Give people the chance to put their names on athletes’ uniforms through a platform where they create a logo, choose placement and size, and pay accordingly.
Results: Athletes traveled and brought back 2 gold, 2 silver, and 5 bronze.
Agency: Leo Burnett
Role: Creative Director | Writer
#CreativeDirection #Writing #PlatformIdea #SocialImpact #Innovation