Brief: Own breakfast during the 2018 World Cup, as matches were streamed in the mornings in Colombia.
Idea: “Eating a goal” means missing it, so on Twitter, every missed goal triggered a real-time reward from a brand overlooked by soccer fans.
Results: Sugar levels were high. The war room we set up to track the activation was packed with Nutella.
Agency: BBDO
Role: Creative Director | Writer
#CreativeDirection #Writing #Digital #RealTime #SocialMedia