Brief: Introduce DIRECTV’s new at-home technology.
Idea: Use ALF, an alien who never leaves the house and watches TV all day, as the brand ambassador.
Results: My younger self was happy. ALF was my favorite show as a kid. I even had the plush my grandma gave me at 3 with me at the agency throughout the campaign.
Agency: Leo Burnett
Role: Creative Director | Writer
#CreativeDirection #Writing #Entertainment #BrandPartnership #Campaign