Brief: Expose gender gaps in the corporate world.
Idea: As financial newspapers are mostly pink around the world, we turned each page into a bar graph—using ink levels to visualize inequality data.
Results: Sadly, the idea worked so well that it became a marketing tool to drive revenue through unrelated brand ads.
Agency: Publicis
Role: Creative Director | Art Director | Writer
#CreativeDirection #Writing #Print #DataVisualization #SocialIssue