Brief: Launch the 2026 LEGO portfolio to kids.
Idea: Turn every set into a fighter facing January boredom as lame monsters.
Results: Sets sold out. Kids loved it. Some even created their own versions.
Agency: OLA at The LEGO Group
Role: Associate Creative Director | Writer
01_ CASE STUDY
02_ Brick Slam LONG FORM
03_ development and behind the scenes
04_ kid-generated content inspired by our film
*The videos above are not approved by the LEGO Group. They were user-generated, and the LEGO Group had no involvement in their creation. The LEGO Group does not approve AI-generated creativity.
#ACD #Writing #ArtDirection #Entertainment #Content