A CATALOGUE TURNED INTO A FIGHT FOR LEGO NOVELTY

Instead of launching the annual LEGO January novelty wave with predictable product shots and feature lists, we turned the entire catalogue into a WWE-inspired broadcast. Every new set became a fighter battling boredom like monsters in a full tournament-style spectacle_

Agency: OLA at The LEGO Group
Role: Associate Creative Director | Creative | Writer
01_ Brick Slam LONG FORM
02_ development and behind the scenes
03_ Several sets sold out, but the real win was the kid-generated content inspired by our film
*The videos above are not approved by the LEGO Group. They were user-generated, and the LEGO Group had no involvement in their creation. The LEGO Group does not approve AI-generated creativity.
#ACD #Writing #ArtDirection #Entertainment #Content
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