Agency: OLA at The LEGO Group
Role: Associate Creative Director | Creative | Writer
#ACD #Writing #ArtDirection #Entertainment #Content
A CATALOGUE TURNED INTO A FIGHT FOR LEGO NOVELTY
Instead of launching the annual LEGO January novelty wave with predictable product shots and feature lists, we turned the entire catalogue into a WWE-inspired broadcast. Every new set became a fighter battling boredom like monsters in a full tournament-style spectacle_